Steve Fraier

Steve has been a self-employed entrpreneur for the last 40 years. Starting out at 28 buying his first restaurant he then built and operated five more for the next 25 years. Fast forward to today, his passion for natural health and self-sabotage has led him to sharing information and facts about caffeine, many of which of known to very few people. Here is my PodMatch about section.
Steve Frazier: The Man Who Broke Up with Coffee, and Lived to Tell the Tale
Steve Frazier is the founder of Release the Coffee Cuffs, an eye-opening coaching program for people who want to quit caffeine without quitting life. He’s also the author of Release the Coffee Cuffs: Winning the Battle with Caffeine, the ultimate manual for those who are tired of being tired, and ready to reclaim their energy, sanity, and mornings from the grip of their coffee cup.
After four decades as an entrepreneur, business coach, and behavioral change strategist, and probably just as many cups of coffee, Steve made a radical discovery: caffeine wasn’t energizing him. It was exhausting him.
What started as a productivity tool had quietly morphed into a daily dependency. One that hijacked his hormones, disrupted his sleep, spiked his anxiety, and fooled him into thinking he needed it to function. And like millions of others, he didn’t question it, until the crash came harder than the buzz.
So, he pulled the plug. (On the coffee maker.)
What followed was a complete transformation. Steve didn't just quit caffeine. He reverse-engineered the entire relationship people have with it, from the biology to the marketing, the mental gymnastics to the emotional attachments. He didn't just want to feel better. He wanted to know why we’re all running on this modern-day drug like it’s the last life raft in a sea of burnout.
He dove deep into neuroscience, hormonal health, adrenal recovery, mindset rewiring, habit formation, and behavioral psychology. Then he turned that knowledge into something powerful, practical, and just a little bit sassy: Release the Coffee Cuffs.
Now, he’s on a mission to help people break free from caffeine dependence, without losing momentum, mood, or their morning rituals.
Because quitting caffeine shouldn’t feel like quitting life.
This Isn’t Just About Coffee. It’s About Control.
Steve’s message is bigger than caffeine. It’s about energy sovereignty. Nervous system regulation. And the uncomfortable truth that the thing we use to wake up, might be the reason we feel half-awake all the time.
Through his work, Steve helps people finally see what they’ve been missing (and masking) under all that stimulation:
• How caffeine hijacks cortisol, disrupts sleep architecture, and pushes the body into chronic fight-or-flight
• Why caffeine use is often tangled up in deeper patterns of self-sabotage, hustle addiction, and emotional avoidance
• How our cultural obsession with “grind” energy is actually undermining productivity, creativity, and well-being
• And why so many people know caffeine is making things worse, but keep drinking it anyway
He’s not here to shame or scare anyone into quitting. He’s here to show them what life can look like when they do, and how to get there without becoming a grumpy, sluggish cave troll in the process.
No Preaching. Just Real Talk (With a Splash of Sass)
Steve isn’t some squeaky-clean wellness guru sipping green juice on a mountaintop. He’s a guy who built multiple businesses, stayed up too late working, hit the coffee pot like a buzzer at halftime, and lived to tell the tale. That’s why his message hits so hard. It’s grounded. It’s lived. And it’s real.
His story resonates with:
• Burned-out entrepreneurs chasing clarity
• Overwhelmed parents running on fumes
• Wellness seekers trying to quiet their nervous systems
• Anyone who’s ever said, “Don’t talk to me until I’ve had my coffee” (but is secretly wondering why they still feel awful after they’ve had it)
• Natural health advocates; the alternatives to caffeine are plentiful, and rewarding.
Steve blends science, mindset, and a bit of irony to guide caffeine quitters through the chaos, with compassion, curiosity, and a serious dose of clarity.
A Message for Every Mic
Whether he’s speaking on a podcast, leading a workshop, or coaching someone 1-on-1, Steve has a way of making a heavy topic feel light. He talks about nervous system overload, cortisol spikes, adrenal crashes, hormonal chaos, and dopamine dysregulation, and somehow makes it entertaining.
With storytelling flair, a background in working with thousands of people, and an uncanny ability to call out modern BS in a way that makes people laugh and think, Steve brings real transformation to the table. And he does it all without judgment.
Because this isn’t about “bad choices.” It’s about unchallenged programming. And Steve’s here to rewrite it.
Steve’s Coaching Program: Release the Coffee Cuffs is
more than just a caffeine detox, Release the Coffee Cuffs is a complete mind-body reset. The program walks participants through a step-by-step path to break their dependence, rebuild natural energy, and restore nervous system balance, without losing their edge.
The 8-week coaching experience includes:
• Caffeine usage tracking tools (with no shame attached)
• Symptom logs and success roadmaps
• Guided meditation, breathwork practices, and mindset shifts
• Science-backed education on how caffeine affects the brain, hormones, metabolism, and emotions
• Community support and coach access
• Special content for families, teens, women, and entrepreneurs navigating burnout
Participants don’t just “quit coffee.” They rediscover what it feels like to wake up actually awake.
His Book: Release the Coffee Cuffs: Winning the Battle with Caffeine is part research guide, part survival story, and part motivational manifesto, Steve’s book is a must-read for anyone questioning their relationship with caffeine.
It answers questions like:
• What is caffeine actually doing to my body and brain?
• Is it safe to have caffeine every day, or at all?
• Why is quitting caffeine so hard (and how do I get through it)?
• Is there life after lattes?
This isn’t just a book, it’s a movement manual for anyone tired of feeling tired and ready to stop outsourcing energy to a chemical. It is liberating for anyone who feels something is just “not right”.
Topics Steve Can Dive Into (Without Needing a Shot of Espresso)
• “Caffeine Isn’t a Drink. It’s a Lifestyle. And That’s the Problem.”
• “The Cortisol Trap: Why You’re Wired but Worn Out”
• “Your Adrenal Glands Called. They’d Like a Vacation.”
• “The Self-Sabotage Loop: Why You Keep Reaching for What’s Draining You”
• “Quit Coffee, Keep Your Sanity: A Nervous-System Friendly Exit Strategy”
• “Caffeine and Women’s Hormones: Energy at a Hormonal Price”
• “From Wired to Awake: Rebuilding Your Energy Without the Crutch”
• “Raising Caffeine-Free Kids: Breaking the Cycle Before It Starts”
• “Healthy Caffeine? The Marketing Myth That Keeps Us Hooked”
• “Dopamine, Dependency, and Your Brain on Buzz Mode”
Why Podcast Hosts Love Him
• He’s not preachy. He’s practical.
• He’s not anti-coffee. He’s pro-you.
• He’s research-backed, down-to-earth, and funny without trying too hard.
• He adapts his message to any audience: wellness warriors, working parents, stressed-out students, sleep-deprived professionals.
• He’s a captivating storyteller with a grounded presence, and he makes people feel seen.
What Listeners Walk Away With
 Science-based clarity on how caffeine affects the body
 Insights into how caffeine and self-sabotage intersect
 Real-life tools to cut back or quit, without feeling like they’re sacrificing everything
 A new relationship with energy, motivation, and rest
 Permission to challenge the culture of overstimulation
 And maybe, just maybe, the courage to finally put down the cup and pick up their life
Does Steve Hate Coffee?
Not at all. He loves rituals, a cozy mug, and the peace of a quiet morning. He just doesn’t believe you should need a psychoactive stimulant to be kind, productive, or functional.
That’s not thriving. That’s surviving, with a shot of branding.
Steve’s message isn’t about “canceling” coffee. It’s about questioning why we think we need it to exist.
Let’s Do This, Now
Burnout doesn’t wait. Adrenal fatigue doesn’t RSVP. And that third cup? It’s not helping like it used to.
There’s never been a better moment to talk about how caffeine culture hijacks our energy, sleep, and stress responses, and how we can finally take back the wheel.
If your audience is jittery, sleep-deprived, overstimulated, or clinging to their coffee like it’s a personality trait, this episode is for them.
Steve is now booking podcast appearances and media opportunities.
Let’s give your audience clarity, energy, and a new kind of freedom, without the crash.
🎥 Watch the intro video: https://www.youtube.com/shorts/bZUPXP9sUrA