Sheryl Plouffe
Co-Founder of IconMaker
Sheryl Plouffe is the co-founder of ICONMAKER®. She and her partners lead coaches, consultants, and entrepreneurs to scale to six and seven figures with high-margin programs and podcasting. Their clients have generated over $3M in sales since 2023.
For two decades, Sheryl was a highly respected Canadian television anchor and executive with The Weather Network.
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Aug. 29, 2025
Relationship Marketing for Neurodivergent Podcasters: Grow Your Show Without Burning Out (with Cheryl Plof)
Most autistic and neurodivergent podcasters are told to “sell harder” and “show up more” instead of being taught how to connect like humans. If you’re a sensory‑sensitive, easily overwhelmed creator who wants real podcast growth without burning out, this episode is for you. Join me for an eye‑opening conversation with Cheryl Plof—media strategist, relationship marketing expert, and brand visibility coach for values‑driven creators. Discover how to use relationship marketing to turn your podcast ...
Guest: Sheryl Plouffe
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Aug. 15, 2025
Gentle Podcast Strategy: Audience Growth for Busy Neurodivergent Brains (Trailer)
Autistic or neurodivergent and tired of podcast advice that feels overwhelming, pushy, or built for people with unlimited energy? This short trailer gives you a preview of a gentle, realistic way to grow your show without burning out. Media strategist and relationship marketing expert Cheryl Plof joins me to share how neurodivergent creators can use podcast strategy to build real connections—not just chase downloads and vanity metrics. You’ll hear how to focus on simple, sustainable actions that...
Guest: Sheryl Plouffe