Embracing Leadership and Community in Fitness: A Conversation with Zach Coleman


In this episode of the CrazyFitnessGuy Show, we sit down with Zach Coleman, an inspiring leader in the fitness industry. Join us as we explore the crucial role of leadership in building a strong community among gym owners and fitness enthusiasts. Zach shares his insights on how to avoid burnout while pursuing your fitness goals and the importance of self-care and emotional well-being in achieving personal growth. We dive into the power of branding and content creation, discussing how transparency in business can enhance client relationships and foster motivation. This episode is packed with actionable tips for entrepreneurs looking to cultivate a grit culture within their teams and communities.
Key Takeaways:
- The significance of leadership in fostering community building within the fitness industry.
- Strategies to prevent burnout and maintain motivation while pursuing fitness goals.
- The impact of transparency in business on client relationships and emotional well-being.
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Fitness Disclaimer: This episode is for educational purposes only. Consult a healthcare professional before making any health or fitness changes.
Join us for an engaging conversation that will inspire you to embrace leadership and build a thriving community in your fitness journey!
Stay Safe, Stay Healthy, Stay Motivated
Jimmy Clare
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Make sure you follow our show so you never miss
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a brand new episode. Now, let's dive into the
00:02:34.849 --> 00:02:45.509
show. Yeah, that's my week today. And let's just
00:02:45.509 --> 00:02:48.050
welcome Matt before I get on a rant of something
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else. Which I probably will still get on a rant
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of something else, too. Here we go. Hey, Zach.
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Hey, what's up? Thanks for having me on the cast
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today. Definitely. So before we get started,
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can you tell us a little bit about who you are,
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what you do, how you got started, and why you
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got started? Yeah, definitely. Well, like you
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said at the beginning here, my name is Zach Coleman
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and I actually own a motivation and grit focused
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agency called Gym Mark. I actually help leaders
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in the gym space build their brand and understand
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the premise of leadership and how branding is
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leadership in a nutshell. And we have a plethora
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of packages that we kind of work with with these
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gym owners. But for the most part, it's all about
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branding and how branding in itself is not just
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about the tangibles. It's not just about a logo.
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It's not just about a color scheme or a font
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or a voice. It's all of those, but it's really
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the leadership team and the evolving aspect of
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the people in the organization that end up making
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the impact that the brand really needs to take
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as they continue to grow their gym. That's amazing.
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So my first question for you is, why do you think
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most brands and gyms fail? This is an interesting
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question. You know, when it comes down to it,
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I actually talk about this in one of my speeches.
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You know, they do say, you know, about 90 percent
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of businesses fail. I mean, I think that's a
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pretty common statistic. We all hear it as businesses
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continue to grow. But if you actually go into
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that case study a little bit deeper, you'll actually
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see that 90 percent of those businesses fail
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due to the well -being of the business owner.
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They either get to burn out. They either. They
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just don't know their why anymore. They lose
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their why. That tends to be a very big common
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one because they kind of have a, what gets them
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there won't get where they got to, won't get
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them to the next phase. And really it's that
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sense of belonging and community. I think a lot
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with, you know, you kind of brought it up earlier
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with using a tool. You know, I think that in
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today's commonality, everyone just kind of gets
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to this place where they kind of start grasping
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at things. trying to build validation for what
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they're trying to do. And then they get to a
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point where they're either doing too much of
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the wrong things or they lose their why and they
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use tools and they hire out and they get into
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this transactional type mindset to try to get
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them to the next level. And that in itself isn't
00:05:35.910 --> 00:05:37.649
necessarily what's going to get them to that
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next stage. And so they completely have burnout
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and they lose their sense of belonging and community.
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And so. I've tended to see that that sense of
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belonging and community is really kind of the
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underlining factor, especially for gym owners
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and gym leaders that they tend to lose and that
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they tend to need to kind of bring back and understand
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that, hey, why are you doing this to begin with?
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What is the main reason why you came to build
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this gym? And I'll say 99 % of it is because
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they want to help people like me, like you, like
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other people. grow mentally and have a space
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where they can come and they can actually build
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their own community of people that they can work
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alongside to become better people, if it be from
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a physical level, if it be from an emotional
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level, if it be from any sort of level to help
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them stay grounded and move forward in their
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life. And so going back to the question there
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of why do 90 % of businesses fail? It usually
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comes back to that business owner just being
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overwhelmed and not really having a sense of
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how they can kind of take it to the next level.
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And unfortunately, a lot of them quit due to
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that reason. I definitely like your answer, especially
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because there was multiple times where I have
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been burnt out. And I have to say. lately i've
00:07:05.480 --> 00:07:07.579
been kind of feeling a little burnt out but not
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due to the business aspect it's just because
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of my course at the moment that i've been taking
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and uh me and math and numbers do not work together
00:07:19.220 --> 00:07:22.899
whatsoever i mean i can do math but when i have
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to play figure What the professor is trying to
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have me learn and what the software is asking
00:07:29.680 --> 00:07:32.779
me to learn, I'm like, this is two separate things.
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I can't figure this crap out. And so I've been
00:07:36.139 --> 00:07:39.720
literally trying to strike a balance between
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creating new content, repurposing content, and
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then also how much I want to handle so I can
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then continue to move forward. build up my brand
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because I'm not getting to the other aspects
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of my business and so I've been playing like
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I have a content schedule and I'm like and like
00:08:04.829 --> 00:08:07.490
next the following week I'm supposed to release
00:08:07.490 --> 00:08:09.910
something and I was like I might just take this
00:08:09.910 --> 00:08:12.009
thing out of my content schedule because it's
00:08:12.009 --> 00:08:15.550
the same thing as my my my articles that I write
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and have guest articles so I was like This is
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too much. Just putting out boom, boom, boom,
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boom. I'm not going to do anything else. It's
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interesting that you say that because I think
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especially in today's modern society, we kind
00:08:30.470 --> 00:08:34.929
of get to this point where we think that what
00:08:34.929 --> 00:08:38.269
is the terminology? What do they say? They call
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it hustle culture. I think it's very similar
00:08:42.690 --> 00:08:46.409
to that. It's all about, hey. push push push
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push push push and i think that that's that's
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part of that burnout right you kind of get into
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this point i think right now you're seeing a
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lot of businesses especially uh especially larger
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ones um within we'll just say like you know it's
00:09:02.070 --> 00:09:03.769
still kind of a medium -sized business but we'll
00:09:03.769 --> 00:09:06.129
say 5 million to 10 million kind of cutting back
00:09:06.129 --> 00:09:09.379
and saying all right like do we really need all
00:09:09.379 --> 00:09:13.179
this complexity in here and back to your statement
00:09:13.179 --> 00:09:16.220
of you know dropping out certain things i'm not
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a fan of uh the hustle culture when i went through
00:09:18.559 --> 00:09:21.700
my actual period myself where i was like i'm
00:09:21.700 --> 00:09:24.519
burnt out i don't know what to do and i'm not
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saying people don't have small taylor spots of
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burnout i mean it's common especially as uh people
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that really have a determination to to help a
00:09:35.340 --> 00:09:38.600
certain help people is that they they there's
00:09:38.600 --> 00:09:42.220
never really this end and so there's this premise
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that you think you have to work like 60 70 hours
00:09:44.659 --> 00:09:47.419
a day and i've always really been really big
00:09:47.419 --> 00:09:50.700
into a the grit culture i'm more of like perseverance
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like try stuff test stuff do stuff and now i
00:09:54.360 --> 00:09:57.870
have a family Now I, you know, during that time,
00:09:57.929 --> 00:10:00.610
I was a complete burnout myself. Like I was no
00:10:00.610 --> 00:10:02.649
longer going to the gym. I wasn't going on the
00:10:02.649 --> 00:10:04.830
runs like I used to go on. And I actually had
00:10:04.830 --> 00:10:07.529
to come back and look at myself and say, hey,
00:10:07.669 --> 00:10:10.590
what are the things that I'm missing that I can
00:10:10.590 --> 00:10:13.009
bring back in and actually work less and start
00:10:13.009 --> 00:10:17.649
working smarter? And so. Instead of trying to
00:10:17.649 --> 00:10:20.370
push out, like I was in a very similar situation
00:10:20.370 --> 00:10:21.809
as you. I'm like, all right, we're going to have
00:10:21.809 --> 00:10:24.450
a podcast. I mean, I have a team. And so it was
00:10:24.450 --> 00:10:27.330
still hard, right? I'm like, I have to put out
00:10:27.330 --> 00:10:29.850
a podcast, put a podcast. We're going to take
00:10:29.850 --> 00:10:31.950
that podcast. We're going to make it a podcast
00:10:31.950 --> 00:10:34.029
video, a YouTube video. We're going to break
00:10:34.029 --> 00:10:35.629
it up into three segments. We're then going to
00:10:35.629 --> 00:10:38.330
break it up into 30 shorts. And then we had our
00:10:38.330 --> 00:10:41.309
normal YouTube schedule. I had to kind of step
00:10:41.309 --> 00:10:43.309
back and say, really, at the end of the day,
00:10:43.330 --> 00:10:45.759
I'm like. Once I started to go back to the gym
00:10:45.759 --> 00:10:48.919
and started to connect with myself and slow down
00:10:48.919 --> 00:10:51.419
a little, actually slow down, it actually helped
00:10:51.419 --> 00:10:55.620
me really think creatively on, well, what is
00:10:55.620 --> 00:10:57.860
really going to move the needle? Is doing all
00:10:57.860 --> 00:11:01.019
this content going to help me go where I want
00:11:01.019 --> 00:11:04.460
to go? And is it the direction I even want to
00:11:04.460 --> 00:11:08.200
go? And so as I started to look at that and started
00:11:08.200 --> 00:11:11.200
to contemplate that with myself, I kind of started
00:11:11.200 --> 00:11:15.500
to see that like, hey i'm i'm not he i'm not
00:11:15.500 --> 00:11:19.120
in the in the content you know i'm not in the
00:11:19.120 --> 00:11:21.500
content game yes we still put out content we
00:11:21.500 --> 00:11:23.940
still put out a decent amount of content but
00:11:23.940 --> 00:11:27.740
um i'm in the help the the leaders in the gym
00:11:27.740 --> 00:11:32.259
space game you know and so i had to find myself
00:11:32.259 --> 00:11:35.039
enough to be like oh i can connect with these
00:11:35.039 --> 00:11:39.440
people in a more confident way not just sitting
00:11:39.440 --> 00:11:41.659
behind a desk and creating content. Like what
00:11:41.659 --> 00:11:43.799
are other ways I can start connecting with my
00:11:43.799 --> 00:11:48.500
audience? How can I start finding a way to confidently
00:11:48.500 --> 00:11:53.379
provide how? And that's where my confidence pillar
00:11:53.379 --> 00:11:55.460
comes into the word branding is, you know, how?
00:11:56.080 --> 00:11:59.000
You know, like I thought sitting behind the desk
00:11:59.000 --> 00:12:01.120
and doing all that stuff was going to work and
00:12:01.120 --> 00:12:03.379
push all that stuff out. But I was kind of masking
00:12:03.379 --> 00:12:06.779
who I was and not allowing myself to confidently
00:12:06.779 --> 00:12:08.840
go out there and be like, well, I love working
00:12:08.840 --> 00:12:11.279
with these people. Why am I not just, you know,
00:12:11.279 --> 00:12:16.029
going to events and talking to them? or um building
00:12:16.029 --> 00:12:19.570
relationships with them in different spots where
00:12:19.570 --> 00:12:22.669
we actually are you know and so i know that's
00:12:22.669 --> 00:12:24.789
a little different and i'm got off the subject
00:12:24.789 --> 00:12:27.610
there a little bit but for the most part i think
00:12:27.610 --> 00:12:30.710
that you know that grit culture and really being
00:12:30.710 --> 00:12:33.029
able to find that perseverance and say hey like
00:12:33.029 --> 00:12:35.210
i'm gonna try something for like two three months
00:12:35.740 --> 00:12:38.080
I'm going to do it slow. I'm going to take my
00:12:38.080 --> 00:12:40.659
time and not by take my time, take the years.
00:12:40.820 --> 00:12:42.700
But, you know, I'm just going to make sure I'm
00:12:42.700 --> 00:12:44.840
learning and I'm going in the right direction.
00:12:44.840 --> 00:12:48.740
And I'm taking risks that I think are going to
00:12:48.740 --> 00:12:53.080
be good for me in my time as I continue to evolve
00:12:53.080 --> 00:12:57.399
as a brand. I love that you said that because,
00:12:57.460 --> 00:13:05.850
you know, just to reiterate, like I. like for
00:13:05.850 --> 00:13:14.110
me i'm trying to like put i'm also like for instance
00:13:14.110 --> 00:13:18.149
i felt like i've been stuck behind the scenes
00:13:18.149 --> 00:13:23.309
too much not go not uh Not really looking for
00:13:23.309 --> 00:13:27.669
my speaking engagements lately. And I haven't
00:13:27.669 --> 00:13:30.610
seen myself going on any podcast interviews.
00:13:31.090 --> 00:13:33.470
Not because I don't want to, but I've just been
00:13:33.470 --> 00:13:36.210
wrapped up in school, wrapped up in business.
00:13:36.710 --> 00:13:41.309
And on the backside of things, I've been loving
00:13:41.309 --> 00:13:43.990
interviewing more guests more, which is great.
00:13:44.149 --> 00:13:47.450
But I also need to find time for other stuff.
00:13:47.750 --> 00:13:51.250
And so I was like, if I take away this one thing,
00:13:51.710 --> 00:13:53.629
Think anybody's going to know. And I was like,
00:13:53.710 --> 00:13:58.990
I'm still churning out great content. And it's
00:13:58.990 --> 00:14:03.149
not about the quantity. It's about the quality.
00:14:03.610 --> 00:14:06.509
And so I was like, I don't think anybody's going
00:14:06.509 --> 00:14:09.309
to know. And if they do, it's going to be the
00:14:09.309 --> 00:14:11.929
people who's been watching the brand since day
00:14:11.929 --> 00:14:14.950
one. And I'm sure they're not going to care because
00:14:14.950 --> 00:14:18.440
they know that I'm only one. person and it's
00:14:18.440 --> 00:14:22.080
like if i didn't have the screen on behind me
00:14:22.080 --> 00:14:26.159
that uh on the screen i would be in my bedroom
00:14:26.159 --> 00:14:28.860
at the moment and it's like i don't have a studio
00:14:28.860 --> 00:14:33.039
trust me i as i don't have a group of team members
00:14:33.039 --> 00:14:36.639
i'm one person now someone can clone me eight
00:14:36.639 --> 00:14:38.700
different times and i can have eight different
00:14:38.700 --> 00:14:43.679
me and that'd be great yeah and i would i would
00:14:43.679 --> 00:14:45.360
have put yourself down i think you answered your
00:14:45.360 --> 00:14:48.190
own question there because I think it goes to
00:14:48.190 --> 00:14:50.629
show you that even though you love being on podcasts,
00:14:50.830 --> 00:14:52.970
because I love being on podcasts. I love talking
00:14:52.970 --> 00:14:56.289
to people as well. It brings up my the side of
00:14:56.289 --> 00:14:59.429
me, my creative side and my speaking side a little
00:14:59.429 --> 00:15:03.370
bit, but it doesn't outweigh my main purpose.
00:15:03.710 --> 00:15:07.070
And, you know, back in the day, back in the day,
00:15:07.149 --> 00:15:11.110
I would do the same thing. You know, I'd be like.
00:15:11.519 --> 00:15:14.159
oh well you know i'm doing this it's not really
00:15:14.159 --> 00:15:16.019
doing anything and yeah there's a difference
00:15:16.019 --> 00:15:20.620
between doing something and um there's a difference
00:15:20.620 --> 00:15:24.100
between doing something and then knowing if something's
00:15:24.100 --> 00:15:27.799
working or not you know and so i think when it
00:15:27.799 --> 00:15:30.000
comes down to you knowing hey like this isn't
00:15:30.000 --> 00:15:33.399
i don't think someone's going to watch this if
00:15:33.399 --> 00:15:35.580
you i think it really comes to your gut and you
00:15:35.580 --> 00:15:38.059
knowing why am I still doing this? If I know
00:15:38.059 --> 00:15:40.080
it's not having any, if it's not having effect,
00:15:40.200 --> 00:15:42.980
you tried something, you gave it a shot and you're
00:15:42.980 --> 00:15:45.220
like, let's simplify, let's bring it back. And
00:15:45.220 --> 00:15:47.360
let's start focusing on something that something
00:15:47.360 --> 00:15:50.259
else, especially you're speaking. Um, you, I,
00:15:50.320 --> 00:15:52.440
you know, when reading your bio and what you've
00:15:52.440 --> 00:15:54.519
done, you know, I'm very similar person. Like
00:15:54.519 --> 00:15:57.320
I love to go out and speak. Um, I love to go
00:15:57.320 --> 00:15:59.639
out and talk. It really makes me, it builds me
00:15:59.639 --> 00:16:02.639
up and actually makes me perform better. Um,
00:16:03.149 --> 00:16:05.809
I'm a consultant at heart. You know, when I grew
00:16:05.809 --> 00:16:09.009
my business, you know, it started getting really
00:16:09.009 --> 00:16:11.929
deep into the weeds where I was behind the desk
00:16:11.929 --> 00:16:15.610
a lot, even with having a virtual team, you know,
00:16:15.610 --> 00:16:18.230
and doing a lot of work. And that was part of
00:16:18.230 --> 00:16:20.110
my burnout. And that's when going back to the
00:16:20.110 --> 00:16:22.450
gym and stuff helped me start to bring back my
00:16:22.450 --> 00:16:25.450
my aliveness of, oh, you know, I want to speak
00:16:25.450 --> 00:16:27.690
like I need to get in my uncomfortableness. I
00:16:27.690 --> 00:16:29.929
need to start speaking. And that's in itself.
00:16:30.679 --> 00:16:33.440
was a leadership move on my part because it helped
00:16:33.440 --> 00:16:37.899
me actually start to lead by example for my team
00:16:37.899 --> 00:16:40.860
members to see the efforts and the things that
00:16:40.860 --> 00:16:43.820
we're trying to do to move the needle within
00:16:43.820 --> 00:16:49.340
the business so what is your definition of leadership
00:16:49.340 --> 00:16:54.179
and what does it look like my definition of leadership
00:16:54.179 --> 00:16:58.600
is really you know i look at branding as leadership
00:16:59.100 --> 00:17:03.000
And so if I go into the three C's, which I don't
00:17:03.000 --> 00:17:04.819
want to go into them too much because we only
00:17:04.819 --> 00:17:06.759
have 30 minutes here and we have 10 minutes left.
00:17:07.079 --> 00:17:10.880
But, you know, a leader is someone that doesn't
00:17:10.880 --> 00:17:13.240
just lead by example, isn't just someone that's
00:17:13.240 --> 00:17:15.640
able to sit down and be like, hey, I've done
00:17:15.640 --> 00:17:17.880
this. I've gone through the hardships and I've
00:17:17.880 --> 00:17:20.980
done this before they start to, you know, bring
00:17:20.980 --> 00:17:23.900
it on with someone else. But they actually they
00:17:23.900 --> 00:17:27.750
actually work with a team. And they actually
00:17:27.750 --> 00:17:30.630
are able to work with people and actually help
00:17:30.630 --> 00:17:34.890
motivate them to want to help more people. You
00:17:34.890 --> 00:17:37.890
know, it's this commonality that people think
00:17:37.890 --> 00:17:40.950
that leadership is all about just, oh, I need
00:17:40.950 --> 00:17:44.069
to hire people, you know, or I'm doing work and
00:17:44.069 --> 00:17:46.150
I'm a leader. I'm like, no, that's a delegator.
00:17:46.390 --> 00:17:49.329
You know, you're a manager. You can be a manager
00:17:49.329 --> 00:17:53.569
and a leader. It's really an evolutionary process.
00:17:54.329 --> 00:17:57.829
But I think a leader actually looks at the common
00:17:57.829 --> 00:18:01.710
good and the common bad of everyone and kind
00:18:01.710 --> 00:18:05.650
of sets a straight tone of how can I really motivate
00:18:05.650 --> 00:18:09.289
and help other people motivate more people. And
00:18:09.289 --> 00:18:12.369
so that's why I really relate it to branding
00:18:12.369 --> 00:18:15.250
is because branding is really this essence of
00:18:15.250 --> 00:18:20.940
how you're portrayed to other people. You know,
00:18:20.960 --> 00:18:23.119
how are you betrayed to other people? How is,
00:18:23.200 --> 00:18:26.339
you know, your logo is great. You know, when
00:18:26.339 --> 00:18:29.519
I have clients come to me and I'll use it. This
00:18:29.519 --> 00:18:32.700
is actually quite a good example. I had a prospect
00:18:32.700 --> 00:18:36.660
come to me last week. In this prospect, we got
00:18:36.660 --> 00:18:38.440
on a call. We were talking about the growth of
00:18:38.440 --> 00:18:40.880
her business. She was in marketing as well, owning
00:18:40.880 --> 00:18:43.619
an e -com brand. in the in the gym space and
00:18:43.619 --> 00:18:46.279
she was like hey you know we're we're getting
00:18:46.279 --> 00:18:48.200
to grow this brand blah blah blah we kind of
00:18:48.200 --> 00:18:50.160
started going through pricing a little bit and
00:18:50.160 --> 00:18:53.140
i told her i'm like yeah our first our our budget
00:18:53.140 --> 00:18:56.539
for for this is a certain price you know i told
00:18:56.539 --> 00:18:58.500
her around 20 grand for us to start building
00:18:58.500 --> 00:19:00.660
this out and to start doing that stuff and she's
00:19:00.660 --> 00:19:04.049
i'm like how does that sound to you I'm very
00:19:04.049 --> 00:19:09.869
open. I live by my values. And I think most leaders
00:19:09.869 --> 00:19:12.410
live by the values of what they try to portray
00:19:12.410 --> 00:19:15.710
to the world. And she was like, oh, that sounds
00:19:15.710 --> 00:19:17.789
great. And so I was like, all right, let's set
00:19:17.789 --> 00:19:19.670
up a call next week. We're going to go a little
00:19:19.670 --> 00:19:21.690
bit deeper into this before we can actually go,
00:19:21.829 --> 00:19:24.390
you know, before we actually finalize anything,
00:19:24.509 --> 00:19:26.609
because I'm big on relationships. And she said,
00:19:26.690 --> 00:19:29.589
OK, we picked a time. And then after the call,
00:19:29.630 --> 00:19:32.150
about 30 minutes later, she canceled. And I never
00:19:32.150 --> 00:19:33.769
heard from her again. I wrote her, I'm like,
00:19:33.789 --> 00:19:35.569
did we pick the wrong time? What's going on?
00:19:36.569 --> 00:19:39.509
Never heard from her again. And from my perspective,
00:19:39.569 --> 00:19:42.809
I look at someone like that and I'm like, okay,
00:19:42.849 --> 00:19:45.470
she's not really leadership material yet. I'm
00:19:45.470 --> 00:19:47.750
not saying she won't be, but she isn't yet because
00:19:47.750 --> 00:19:54.170
she didn't have enough leadership skills to be
00:19:54.170 --> 00:19:58.329
just a straightforward person with the person
00:19:58.329 --> 00:20:00.809
on the other line of the phone. She wasn't like,
00:20:01.349 --> 00:20:04.130
oh, you know, that's not good. That price range
00:20:04.130 --> 00:20:05.750
doesn't work where we're at. She didn't want
00:20:05.750 --> 00:20:07.450
to talk about the business. She didn't want to
00:20:07.450 --> 00:20:10.069
talk about how they're trying to build this vision
00:20:10.069 --> 00:20:13.430
and do all this stuff. And so I was like, huh,
00:20:13.690 --> 00:20:16.710
like she wasn't a good fit for me as a client
00:20:16.710 --> 00:20:19.809
because I knew that she wasn't ready. She wasn't
00:20:19.809 --> 00:20:23.049
ready as a leader yet. to make those decisions
00:20:23.049 --> 00:20:27.970
and to be upfront and real and straight, positive
00:20:27.970 --> 00:20:32.210
or negative, right? And so I like to use that
00:20:32.210 --> 00:20:35.369
as an example off the top of my head because
00:20:35.369 --> 00:20:39.970
I get that all the time with prospects and with
00:20:39.970 --> 00:20:43.809
actual clients I have. You can tell the ones
00:20:43.809 --> 00:20:48.289
that are in it to help other people and usually
00:20:48.289 --> 00:20:51.849
leaders. Even if things happen badly, leaders
00:20:51.849 --> 00:20:55.930
usually are more successful than delegators.
00:20:56.750 --> 00:21:01.589
I agree. And my definition of leadership is you
00:21:01.589 --> 00:21:05.470
lead by example. You're not one of those leaders
00:21:05.470 --> 00:21:09.190
who, not like you personally, but as a whole,
00:21:09.390 --> 00:21:14.069
where it's not do what I say and not what I do.
00:21:14.450 --> 00:21:21.890
No. As a leader, i i work out six times a week
00:21:21.890 --> 00:21:25.490
now i mean that sometimes i do take two days
00:21:25.490 --> 00:21:28.109
off depending on like if i'm really hurting from
00:21:28.109 --> 00:21:31.470
crying like oh my goodness since i i hurt my
00:21:31.470 --> 00:21:35.230
wrist and whatnot and i was like oh i did overkill
00:21:35.230 --> 00:21:39.210
in karate class and whatnot because i do that
00:21:39.210 --> 00:21:42.430
three times a week plus whatever else i work
00:21:42.430 --> 00:21:48.019
out at home with and i so so But that's like
00:21:48.019 --> 00:21:51.000
once in a blue moon that I did that. But other
00:21:51.000 --> 00:21:54.819
times I do work out six times a week. So, but
00:21:54.819 --> 00:21:58.440
there's a point of being, it's like be consistent.
00:22:01.319 --> 00:22:04.599
But my point is that I always like to lead by
00:22:04.599 --> 00:22:08.619
example. I can't stand readers who say, do what
00:22:08.619 --> 00:22:11.079
I say and not what I do. And it's like, yeah,
00:22:11.180 --> 00:22:14.279
yeah, yeah, blah, blah, y 'all talk. I can't
00:22:14.279 --> 00:22:17.079
stand readers like that. And I'm like you. I
00:22:17.079 --> 00:22:21.000
can't stand people who can't show up to their
00:22:21.000 --> 00:22:26.299
designated times. uh that's why i have multiple
00:22:26.299 --> 00:22:29.240
email communication with people just make sure
00:22:29.240 --> 00:22:32.940
we're on the same page because it's like it's
00:22:32.940 --> 00:22:35.720
like for instance you know in this calendar tools
00:22:35.720 --> 00:22:37.900
like google calendar or academy they give you
00:22:37.900 --> 00:22:40.319
those thumbs up i'm coming or the check mark
00:22:40.319 --> 00:22:44.039
and it's like that means squat to me and it's
00:22:44.039 --> 00:22:46.180
like because because like the people's like i'm
00:22:46.180 --> 00:22:51.579
i'm coming three minutes before doesn't show
00:22:51.579 --> 00:22:55.059
up or five minutes before I'm waiting and waiting
00:22:55.059 --> 00:23:01.220
and waiting and waiting and it's like okay and
00:23:01.220 --> 00:23:03.559
it's like I'm getting this people people free
00:23:03.559 --> 00:23:06.099
promotion on my show and it's like you don't
00:23:06.099 --> 00:23:09.660
pay me to come on your my show and it's like
00:23:09.660 --> 00:23:13.720
come on people and I just can't stand those kind
00:23:13.720 --> 00:23:19.039
of people and uh and To me, that speaks to me
00:23:19.039 --> 00:23:22.359
that those people are not serious about representing
00:23:22.359 --> 00:23:25.519
their business and then not representing what
00:23:25.519 --> 00:23:27.779
they do. It's like, well, you're ashamed of what
00:23:27.779 --> 00:23:31.460
you do and you don't want to come on. Well, I
00:23:31.460 --> 00:23:34.700
think that brings up a very good point. And that
00:23:34.700 --> 00:23:39.400
point is that we are all brands. You know, I
00:23:39.400 --> 00:23:42.140
think that the way you act and the way you do
00:23:42.140 --> 00:23:44.640
things is going to be portrayed in everything
00:23:44.640 --> 00:23:47.920
that you do. for instance someone that someone
00:23:47.920 --> 00:23:51.319
that um you know who knows you never know they
00:23:51.319 --> 00:23:53.640
could have been bad at technology something could
00:23:53.640 --> 00:23:56.819
have came up um you know there is a huge thing
00:23:56.819 --> 00:23:59.220
that we can't really get into now but the psychological
00:23:59.220 --> 00:24:02.220
of different types of personalities you know
00:24:02.220 --> 00:24:04.440
my wife's a family trauma therapist so we got
00:24:04.440 --> 00:24:06.099
to go through this color wheel where i can kind
00:24:06.099 --> 00:24:09.710
of see what i can i can tell what kind of color
00:24:09.710 --> 00:24:12.490
anyone is just by talking to them for like three
00:24:12.490 --> 00:24:15.109
minutes. It's very business leadership type thing
00:24:15.109 --> 00:24:19.549
to understand personality types. But besides
00:24:19.549 --> 00:24:23.089
that, everything that you do, like I, for instance,
00:24:23.829 --> 00:24:28.410
I will not, if I am going to miss a meeting,
00:24:28.490 --> 00:24:32.240
if I am going to miss a meeting. Even today during
00:24:32.240 --> 00:24:34.059
this call, I told you I had to get up. My kid
00:24:34.059 --> 00:24:36.700
cried at the last second, which I had no control
00:24:36.700 --> 00:24:39.319
over. I waited until you jumped on before I was
00:24:39.319 --> 00:24:41.859
like, hey, can you give me a minute? Because
00:24:41.859 --> 00:24:43.900
I didn't want to be disrespectful and just be
00:24:43.900 --> 00:24:45.559
gone when you turned on and be like, what the
00:24:45.559 --> 00:24:49.400
heck's going on? It portrays who you are. And
00:24:49.400 --> 00:24:52.619
that same kind of concept, especially if you
00:24:52.619 --> 00:24:55.480
want to look at it from the three C's that I
00:24:55.480 --> 00:24:57.559
talk about, you think about confidence and how
00:24:57.559 --> 00:25:02.720
you portray yourself to the world. is that branding
00:25:02.720 --> 00:25:06.640
in itself is going to be portrayed by, they say,
00:25:06.740 --> 00:25:09.400
your voice, your tone, your energy, not just
00:25:09.400 --> 00:25:11.839
your colors and your logo. Those are all part
00:25:11.839 --> 00:25:14.480
of it. But the way you are and you represent
00:25:14.480 --> 00:25:17.779
you and your brand is how your business is going
00:25:17.779 --> 00:25:20.859
to be run. It's just common. And people are going
00:25:20.859 --> 00:25:24.980
to see that. And your business will start, you
00:25:24.980 --> 00:25:28.039
as the leader will start to portray these types
00:25:28.039 --> 00:25:31.559
of personality traits. within your hiring processes,
00:25:31.859 --> 00:25:34.240
within what you do, within how you do stuff.
00:25:34.440 --> 00:25:36.619
And there's nothing wrong with having certain
00:25:36.619 --> 00:25:39.380
personality traits. And maybe you're just not
00:25:39.380 --> 00:25:42.859
good at following through on scheduling and you
00:25:42.859 --> 00:25:46.180
need an assistant. Totally fine. But the premise
00:25:46.180 --> 00:25:48.619
of what I'm trying to come down to is you need
00:25:48.619 --> 00:25:51.160
to lead by example yourself and how you want
00:25:51.160 --> 00:25:54.220
to be treated to others. And that is also going
00:25:54.220 --> 00:25:57.180
to be represented in the way that people see
00:25:57.180 --> 00:26:00.400
you. And the people, the way they see your business
00:26:00.400 --> 00:26:03.880
run, they see your brand run, they see them as
00:26:03.880 --> 00:26:07.079
a customer to you. And you just usually back
00:26:07.079 --> 00:26:10.660
to that connection type of, of mythology of my
00:26:10.660 --> 00:26:12.920
three C's is you're, you're going to start feeling
00:26:12.920 --> 00:26:17.480
like those similar type people, very similar
00:26:17.480 --> 00:26:19.460
to you saying, Hey, I'm like you, like I get
00:26:19.460 --> 00:26:22.200
mad at this or do this. Those connections start
00:26:22.200 --> 00:26:25.509
to. find each other their value they have similar
00:26:25.509 --> 00:26:28.029
values they start to connect with like -minded
00:26:28.029 --> 00:26:30.789
individuals and that's that's in a sense part
00:26:30.789 --> 00:26:33.329
of branding right you want to target market you
00:26:33.329 --> 00:26:35.569
want to be able to market to those target markets
00:26:35.569 --> 00:26:38.630
that's branding and that's positioning it's just
00:26:38.630 --> 00:26:42.289
really getting those those things down and understanding
00:26:42.289 --> 00:26:44.269
all right this is who i am this is how i'm going
00:26:44.269 --> 00:26:47.849
to do it um for who you are and this is how the
00:26:47.849 --> 00:26:50.839
business is going to be run that really determines
00:26:50.839 --> 00:26:55.700
um so that you can start to build that infrastructure
00:26:55.700 --> 00:27:01.480
around you as a leader if that makes sense yeah
00:27:01.480 --> 00:27:07.000
like i want to bring up a point uh that you said
00:27:07.000 --> 00:27:12.579
that you know people will perceive you by your
00:27:12.579 --> 00:27:17.059
brand and voice and whatnot and because like
00:27:17.690 --> 00:27:22.809
The other day, let's just say my Facebook account
00:27:22.809 --> 00:27:29.130
got blocked, so to speak. And I was like, what
00:27:29.130 --> 00:27:31.549
did I do? I didn't do anything. I was like, all
00:27:31.549 --> 00:27:36.509
I did was post a link from my website to my personal
00:27:36.509 --> 00:27:40.410
page. And it's like, okay. I was like, how wrong
00:27:40.410 --> 00:27:45.119
was this? and what really bugged me about it
00:27:45.119 --> 00:27:48.059
and it's like i got the high login it's like
00:27:48.059 --> 00:27:50.079
we want to make sure this is you and it's like
00:27:50.079 --> 00:27:53.000
who else can it be and it's like my password
00:27:53.000 --> 00:27:56.279
is like a million characters long it's like to
00:27:56.279 --> 00:27:59.960
give a crack in that and then and then when i
00:27:59.960 --> 00:28:04.720
found out And this is where, with my brand, I
00:28:04.720 --> 00:28:08.539
love to be transparent with everyone. And I'm
00:28:08.539 --> 00:28:10.839
just going to shift gears real quick from that
00:28:10.839 --> 00:28:15.440
point, is that when my website was down a period,
00:28:15.619 --> 00:28:21.299
one time for maybe an hour or two, it was because
00:28:21.299 --> 00:28:24.559
I was removing an ad network from my website.
00:28:24.799 --> 00:28:28.460
And it was just an ad network that uses a content
00:28:28.460 --> 00:28:32.210
delivery network, et cetera. All based on DNS.
00:28:32.390 --> 00:28:35.230
I'm getting a little nerdy. I get it. And then
00:28:35.230 --> 00:28:39.849
they, but then, so while I was down, I shared
00:28:39.849 --> 00:28:42.549
with everybody, hey, we're down. I'm not leaving
00:28:42.549 --> 00:28:45.150
anywhere. You can't get rid of me that quickly.
00:28:45.509 --> 00:28:49.970
And then, and then, and then I posted an update.
00:28:50.170 --> 00:29:00.640
I'm back. Hey Warriors, Jimmy Clare here, tie
00:29:00.640 --> 00:29:03.339
of mainstream fitness BS, Unlock Crazy Fitness
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crazyfitnessguy .com and click on the mall link
00:29:17.420 --> 00:29:21.400
or click on the link in the show notes to view
00:29:21.400 --> 00:29:33.440
pricing and more information. And then, but now
00:29:33.440 --> 00:29:37.039
back to my point about Facebook. So, yes, when
00:29:37.039 --> 00:29:39.059
I was experiencing these problems with Facebook,
00:29:39.180 --> 00:29:41.440
saying my account was locked and I had to unlock
00:29:41.440 --> 00:29:45.819
it multiple times, well, I found out they were
00:29:45.819 --> 00:29:48.640
down for 30 days, not even 30 minutes, and I'm
00:29:48.640 --> 00:29:51.049
like... huh, and you're telling me I have suspicious
00:29:51.049 --> 00:29:53.230
activity. I was like, how about you go check
00:29:53.230 --> 00:29:55.849
your own stuff, Facebook. I was like, take a
00:29:55.849 --> 00:29:59.910
look in the mirror. I was like, I wish that they
00:29:59.910 --> 00:30:02.529
were actually transparent on their public pages
00:30:02.529 --> 00:30:05.670
and say, we're experiencing issues, but they
00:30:05.670 --> 00:30:09.410
don't tell anybody that. They just wait until
00:30:09.410 --> 00:30:11.569
somebody else figures it out and that person
00:30:11.569 --> 00:30:14.970
reports it to the whole world instead. I was
00:30:14.970 --> 00:30:17.569
like, they're not very full of transparency.
00:30:19.069 --> 00:30:22.069
They're not. And that that transparency is a
00:30:22.069 --> 00:30:23.809
real thing. I think that goes back to what we
00:30:23.809 --> 00:30:27.170
said earlier. And but I think there's also a
00:30:27.170 --> 00:30:33.089
commonality of, you know, and to get off the
00:30:33.089 --> 00:30:36.190
subject of Facebook a little bit and more towards,
00:30:36.190 --> 00:30:39.009
you know, not just leaders in the gym space,
00:30:39.210 --> 00:30:41.650
but anyone that's that's trying to grow a brand.
00:30:42.410 --> 00:30:46.269
It's this the scaredness of. allowing yourself
00:30:46.269 --> 00:30:49.190
to grow and try to make it to that next level
00:30:49.190 --> 00:30:51.670
you know no matter where that level be you know
00:30:51.670 --> 00:30:54.329
and we could use it on a money scale on the size
00:30:54.329 --> 00:30:57.329
of business we could you know I could come in
00:30:57.329 --> 00:30:59.369
and talk about like the stages of growth and
00:30:59.369 --> 00:31:01.230
what I've seen with different individuals and
00:31:01.230 --> 00:31:03.710
their mindsets and their shifts don't really
00:31:03.710 --> 00:31:07.950
have time for that but uh is that ability that
00:31:07.950 --> 00:31:10.930
it really comes down to it really comes down
00:31:10.930 --> 00:31:15.069
to that we all are living in this world now of
00:31:15.519 --> 00:31:20.319
of media and technology, what we're all missing
00:31:20.319 --> 00:31:24.180
is community. What we're all missing is our ability
00:31:24.180 --> 00:31:28.240
to interact with other people, build relationships.
00:31:28.640 --> 00:31:31.779
And it's not that it's missing per se, it's that
00:31:31.779 --> 00:31:36.700
it's masked by the sense of, hey, everything's
00:31:36.700 --> 00:31:38.980
just transactional now. Let's go online and let's
00:31:38.980 --> 00:31:40.240
just build this and this. And there's nothing
00:31:40.240 --> 00:31:42.319
wrong with promoting your brand, promoting your
00:31:42.319 --> 00:31:45.759
business. But at the end of the day, We need
00:31:45.759 --> 00:31:48.160
to get back to our relationships. We need to
00:31:48.160 --> 00:31:52.839
get back to going to have a coffee, having a
00:31:52.839 --> 00:31:56.180
gym partner. And when it comes to gym owners
00:31:56.180 --> 00:32:00.799
specifically, community is almost missing now.
00:32:01.039 --> 00:32:04.819
I mean, getting geeky myself and talking about
00:32:04.819 --> 00:32:07.640
digital marketing, every single company that
00:32:07.640 --> 00:32:10.579
I have either talked to out of the eight years
00:32:10.579 --> 00:32:13.230
I've been in business, There's a couple that
00:32:13.230 --> 00:32:15.750
weren't like this. A couple of my great clients
00:32:15.750 --> 00:32:17.910
aren't like this and they're my ideal clientele.
00:32:18.049 --> 00:32:22.109
But a majority of them are like, just show us
00:32:22.109 --> 00:32:26.029
a price or just, you know, like, what is the
00:32:26.029 --> 00:32:28.849
cost of this? And it's like, well, I don't know.
00:32:29.670 --> 00:32:33.250
Like, I want you to be, I want to build a relationship
00:32:33.250 --> 00:32:36.069
with you. I'm not here to just make you more
00:32:36.069 --> 00:32:39.529
money. Like, I'd be willing to help you help
00:32:39.529 --> 00:32:43.400
other people. And an aspect of that is building
00:32:43.400 --> 00:32:45.759
more money. And that goes the same for gyms.
00:32:45.779 --> 00:32:48.400
There's a sense of community that's lost because
00:32:48.400 --> 00:32:51.000
they spray the wall and they just think that,
00:32:51.039 --> 00:32:53.200
hey, we need to just grab every single person
00:32:53.200 --> 00:32:56.819
from our local area, bring them here, and make
00:32:56.819 --> 00:33:01.319
as much profit as possible. And in reality, what's
00:33:01.319 --> 00:33:04.319
really going to build them up is... building
00:33:04.319 --> 00:33:07.640
that sustainable, building a much more sustainable
00:33:07.640 --> 00:33:10.740
lead flow, building a much more solid community
00:33:10.740 --> 00:33:15.720
that's going to just keep growing is one, position
00:33:15.720 --> 00:33:19.039
yourself off of who you are as a leader, position
00:33:19.039 --> 00:33:23.259
and a team, position yourself visually in a way
00:33:23.259 --> 00:33:26.380
that's going to start attracting the type of
00:33:26.380 --> 00:33:30.529
members that you want to be attracted with. Two,
00:33:30.710 --> 00:33:33.170
start building an experience. Start building
00:33:33.170 --> 00:33:37.109
that experience around, you know, like, why are
00:33:37.109 --> 00:33:39.349
people coming to the gym? Why do you go to the
00:33:39.349 --> 00:33:41.349
gym? Why do I go to the gym? What are the things
00:33:41.349 --> 00:33:44.329
at the gym that make that my safe place to want
00:33:44.329 --> 00:33:47.710
to go and work on myself? And then three, that
00:33:47.710 --> 00:33:50.509
reputation will start building itself. You know,
00:33:50.569 --> 00:33:52.410
you're going to start getting advocates. They're
00:33:52.410 --> 00:33:54.049
going to start bringing other people to the gym.
00:33:54.190 --> 00:33:56.269
It's going to start building an actual community.
00:33:57.259 --> 00:34:00.099
of like -minded individuals and that's what that's
00:34:00.099 --> 00:34:02.359
what gym owners really need leaders in the gym
00:34:02.359 --> 00:34:05.799
space really need to get back to and you could
00:34:05.799 --> 00:34:08.139
say that about a lot of businesses to be honest
00:34:08.139 --> 00:34:12.739
with you i i like that you said that people that
00:34:12.739 --> 00:34:16.500
there needs to be community around business etc
00:34:16.500 --> 00:34:20.769
because one thing i love about Well, I mean,
00:34:20.769 --> 00:34:22.829
I love many things about karate, and I could
00:34:22.829 --> 00:34:25.329
literally sit here and have a whole episode of
00:34:25.329 --> 00:34:30.630
karate. But my most favorite thing about karate
00:34:30.630 --> 00:34:36.130
is that I get to meet amazing people. They're
00:34:36.130 --> 00:34:40.750
all likable. They're friendly, community -based.
00:34:41.429 --> 00:34:46.269
I met so many people at karate. Like, hey, like...
00:34:46.519 --> 00:34:49.039
For instance, I have two friends, multiple friends
00:34:49.039 --> 00:34:53.500
at karate. Like they got to know me and for who
00:34:53.500 --> 00:34:57.539
I am, et cetera. And I was like, hey, I'm looking
00:34:57.539 --> 00:35:02.130
for recommendations. do you know anybody uh any
00:35:02.130 --> 00:35:07.130
doctors who works on necks etc just to monitor
00:35:07.130 --> 00:35:10.070
my neck issue and it's like yeah i got you and
00:35:10.070 --> 00:35:13.190
i was like yeah i can get you a look at guys
00:35:13.190 --> 00:35:16.030
name uh are you gonna be here in uh such and
00:35:16.030 --> 00:35:18.519
such the next day and it's like yeah, I will
00:35:18.519 --> 00:35:20.800
be. And there's like, yeah, great. And I was
00:35:20.800 --> 00:35:22.800
like, I'll send it to you or I'll send you a
00:35:22.800 --> 00:35:26.659
message on Facebook, et cetera. And so it's that
00:35:26.659 --> 00:35:29.019
kind of stuff that I like because, I mean, not
00:35:29.019 --> 00:35:31.780
just that kind of stuff, but to be able to say,
00:35:31.900 --> 00:35:33.900
hey, you know, I have another community I can
00:35:33.900 --> 00:35:36.840
reach out to, to, hey, I need help with this
00:35:36.840 --> 00:35:39.960
versus I have to go do this all on my own and
00:35:39.960 --> 00:35:42.860
trying to figure out, no, does this doctor take
00:35:42.860 --> 00:35:46.119
my insurance? Where can I find this doctor? And
00:35:46.119 --> 00:35:50.230
it's like, One thing I've been learning these
00:35:50.230 --> 00:35:53.630
days is that unfortunately you can't go just
00:35:53.630 --> 00:35:58.369
get in to see a doctor because they're all booked
00:35:58.369 --> 00:36:01.150
out for months in advance. But if you know somebody
00:36:01.150 --> 00:36:03.969
who referred you to this person, it's like, oh,
00:36:03.969 --> 00:36:05.969
Ray, I know that person. I really like him. Yeah,
00:36:06.070 --> 00:36:09.389
you can get him in. It's all about referral.
00:36:10.690 --> 00:36:13.809
Well, and I'm not saying that everything has
00:36:13.809 --> 00:36:16.429
to be referral within a business. I mean, referral
00:36:16.429 --> 00:36:21.210
is great. You know, I'm in marketing, but I'll
00:36:21.210 --> 00:36:25.110
tell you right off the bat that, you know, and
00:36:25.110 --> 00:36:27.570
I have the sense, I don't know how many people
00:36:27.570 --> 00:36:30.929
have this, but I pretty much, it's just because
00:36:30.929 --> 00:36:34.550
it's ingrained in me. My magic powers, I can
00:36:34.550 --> 00:36:37.989
see a business, the front facing side of a business,
00:36:38.150 --> 00:36:40.469
I can see that business. And the first thing
00:36:40.469 --> 00:36:44.530
that I will go is I will know how good the customer
00:36:44.530 --> 00:36:47.789
service is, how good the organization is handled,
00:36:47.969 --> 00:36:50.869
if I'm going to get my stuff in time, like all
00:36:50.869 --> 00:36:53.489
this stuff based off of just first appearance.
00:36:53.650 --> 00:36:56.070
They say people don't judge a book by its cover.
00:36:56.650 --> 00:36:58.469
Don't judge a book by its cover, but everyone
00:36:58.469 --> 00:37:01.389
does. And I think no matter what, it's just a
00:37:01.389 --> 00:37:04.630
subconscious. And that is part of branding. Like,
00:37:04.730 --> 00:37:09.510
hey, I value the marketing. I'm valuing how I'm
00:37:09.510 --> 00:37:12.449
going to portray myself to the world. I value
00:37:12.449 --> 00:37:16.730
me. I value what I am doing. I value myself enough
00:37:16.730 --> 00:37:19.610
and I value our company enough because I'm confident
00:37:19.610 --> 00:37:23.369
that we're going to solve issues. And that's
00:37:23.369 --> 00:37:27.179
what people see. That is why people come to you
00:37:27.179 --> 00:37:28.659
and want to work with you because they're going
00:37:28.659 --> 00:37:32.260
to be like, huh, like I can see this organization.
00:37:32.420 --> 00:37:34.900
I can see this from a subconscious level. I'm
00:37:34.900 --> 00:37:36.260
like, they got it together. I want to build a
00:37:36.260 --> 00:37:38.340
relationship with this guy. Yes, we can go into
00:37:38.340 --> 00:37:42.039
the values and stuff. But that's from the first
00:37:42.039 --> 00:37:44.119
appearance. That's what it really comes down
00:37:44.119 --> 00:37:46.940
to. I had a client I was talking to earlier and
00:37:46.940 --> 00:37:50.940
he owns a gym in the Chicago area. And he was
00:37:50.940 --> 00:37:54.469
like, he was like, hey, like. We had great growth
00:37:54.469 --> 00:37:56.289
last year. He's like, I don't know how much of
00:37:56.289 --> 00:37:58.929
it's coming from our reputation management and
00:37:58.929 --> 00:38:01.090
our SEO stuff that we do for our clients, which
00:38:01.090 --> 00:38:02.869
is search engine optimization, if you don't know.
00:38:03.369 --> 00:38:07.409
And I basically told him, I'm like, he's like,
00:38:07.489 --> 00:38:09.849
we had a gym closed down down the street. And
00:38:09.849 --> 00:38:12.449
that gym, a lot of their members came here. And
00:38:12.449 --> 00:38:13.610
he's like, I just don't know how much it came
00:38:13.610 --> 00:38:15.550
from your efforts compared to them just coming
00:38:15.550 --> 00:38:18.889
here. And I'm like, listen, I'm like, one, I'm
00:38:18.889 --> 00:38:22.030
like, you are now at this point where that is
00:38:22.030 --> 00:38:25.219
branding. If those people, just because that
00:38:25.219 --> 00:38:28.300
gym down the street closed does not necessarily
00:38:28.300 --> 00:38:30.699
mean that they were going to choose you. They
00:38:30.699 --> 00:38:32.820
could have easily gone to a different gym. They
00:38:32.820 --> 00:38:34.559
could have easily not gone to a gym. They could
00:38:34.559 --> 00:38:37.619
have easily done at -home gym. And it's the fact
00:38:37.619 --> 00:38:41.099
that you are able to build your reputation and
00:38:41.099 --> 00:38:43.619
have advocates and have that experience that
00:38:43.619 --> 00:38:46.699
I've been preaching on here, that you have that,
00:38:46.719 --> 00:38:49.960
that made them choose you. So, yes, those that
00:38:49.960 --> 00:38:53.019
is part of what we are doing for you is getting
00:38:53.019 --> 00:38:56.960
them and those non numbers of people coming in
00:38:56.960 --> 00:38:59.500
that you can't track like that. That probably
00:38:59.500 --> 00:39:01.780
wouldn't have been as successful without without
00:39:01.780 --> 00:39:03.920
these efforts that we're doing with you. And
00:39:03.920 --> 00:39:09.820
so I just say that because I want people to I'm
00:39:09.820 --> 00:39:11.679
really ingrained to get people to understand,
00:39:11.860 --> 00:39:17.440
like, yes. You are often the who you are as a
00:39:17.440 --> 00:39:21.699
person. You are a brand and you have the right
00:39:21.699 --> 00:39:25.500
to build your brand however you want. Just know
00:39:25.500 --> 00:39:29.340
that the way you portray yourself to the world
00:39:29.340 --> 00:39:31.940
is how other people are going to see you. If
00:39:31.940 --> 00:39:35.690
you're not, if you're. If you're not a nice person,
00:39:35.849 --> 00:39:37.630
people are going to see you that way. I had a
00:39:37.630 --> 00:39:39.809
client once that owned a health company and he
00:39:39.809 --> 00:39:42.369
was very egotistical and I didn't know until
00:39:42.369 --> 00:39:45.190
about three months into our contract. He just
00:39:45.190 --> 00:39:48.449
displayed very differently than when we are valued.
00:39:52.130 --> 00:39:54.210
But it's now that I know him as a person because
00:39:54.210 --> 00:39:59.150
if he acts like this as a person, I think it
00:39:59.150 --> 00:40:04.119
just is a common cycle. That people just think
00:40:04.119 --> 00:40:05.780
that, hey, we just need to go out and build a
00:40:05.780 --> 00:40:09.539
logo and build this website. Those are important,
00:40:09.699 --> 00:40:11.820
but it's really the experiences and the positioning
00:40:11.820 --> 00:40:14.500
that you set, that foundation, that groundwork
00:40:14.500 --> 00:40:20.420
of who you are that help teach you how to be
00:40:20.420 --> 00:40:26.199
a better business leader. Exactly. So my last
00:40:26.199 --> 00:40:30.079
two questions for you, who's your favorite podcaster
00:40:30.079 --> 00:40:33.750
and why? And feel free not to say me. You know,
00:40:33.769 --> 00:40:38.190
honestly, funny enough, funny enough, I could
00:40:38.190 --> 00:40:41.130
say being in this field, I could say Alex Hermosi.
00:40:41.710 --> 00:40:45.469
But at the end of the day, I'm very big into
00:40:45.469 --> 00:40:48.530
Chris Do. Um, I'm very big into Chris Doe and
00:40:48.530 --> 00:40:50.570
watching his cast because he talks a lot about
00:40:50.570 --> 00:40:54.610
value. Um, and a lot of my C's, uh, I'm, I'm
00:40:54.610 --> 00:40:56.610
developing, I continue to develop and improve
00:40:56.610 --> 00:40:59.929
on myself and stuff. Value is a common term that
00:40:59.929 --> 00:41:03.170
keeps coming up in my mind that I'm, um, continuing
00:41:03.170 --> 00:41:08.210
to try to grasp on the different volumes of how
00:41:08.210 --> 00:41:12.269
value pertain to branding, um, from different
00:41:12.269 --> 00:41:15.809
aspects of self. to connection, to contribution,
00:41:15.869 --> 00:41:19.929
to confidence. And I love what he's doing with
00:41:19.929 --> 00:41:24.030
his brand and teaching, really teaching other
00:41:24.030 --> 00:41:26.809
people how to find more value in themselves.
00:41:27.130 --> 00:41:32.070
And so I would say Christo. Anyway, I'm going
00:41:32.070 --> 00:41:36.690
to add another C to your list of Cs. Christopher,
00:41:36.909 --> 00:41:42.039
that's fine. See what I did there? I'll do that.
00:41:42.159 --> 00:41:45.920
I'll do that. Confidence, contribution, connection,
00:41:46.260 --> 00:41:49.940
and crazy fitness guy. Exactly. See what I did
00:41:49.940 --> 00:41:52.900
there? And that's smart branding. That's smart
00:41:52.900 --> 00:41:56.139
branding right there. And my last question for
00:41:56.139 --> 00:41:59.539
you, oh my gosh, if I can speak, blah, blah,
00:41:59.559 --> 00:42:02.659
blah, blah. Where can people follow you, find
00:42:02.659 --> 00:42:04.480
you, and learn more information about who you
00:42:04.480 --> 00:42:07.730
are and what you do? Definitely. So as of right
00:42:07.730 --> 00:42:10.969
now, we have built a private podcast. And within
00:42:10.969 --> 00:42:13.929
this private podcast, we help people learn how
00:42:13.929 --> 00:42:16.289
they can start building that leaders in the gym
00:42:16.289 --> 00:42:18.750
space start to build that sustainable lead flow
00:42:18.750 --> 00:42:22.929
in just five minutes a day. It's a three series
00:42:22.929 --> 00:42:25.469
private podcast, we go in a little bit more in
00:42:25.469 --> 00:42:29.349
depth into the positioning the experience share
00:42:29.349 --> 00:42:31.110
and the reputation management and then we kind
00:42:31.110 --> 00:42:33.929
of show them how they can take advantage of those
00:42:33.929 --> 00:42:36.630
to start really making it to that next level
00:42:36.630 --> 00:42:39.849
um and so if anyone wants to find me go to that
00:42:39.849 --> 00:42:42.349
podcast go to leave that mark leave that mark
00:42:42.349 --> 00:42:45.489
.com sign up for the private podcast and take
00:42:45.489 --> 00:42:48.699
a listen you'll really enjoy it Awesome. And
00:42:48.699 --> 00:42:52.960
I want to definitely have you back later on this
00:42:52.960 --> 00:42:57.260
year because we have probably a thousand more
00:42:57.260 --> 00:43:00.500
other topics to cover, and we can make a part
00:43:00.500 --> 00:43:04.360
two. Yeah, let's do it, man. Let's do it. I'm
00:43:04.360 --> 00:43:08.940
definitely down. Awesome. In the meantime, I'll
00:43:08.940 --> 00:43:11.119
talk to you later, and I hope you have a good
00:43:11.119 --> 00:43:13.480
rest of your day. Or is it nighttime? I don't
00:43:13.480 --> 00:43:16.579
know. It's only 4 .40 here, so it's getting there.
00:43:17.219 --> 00:43:20.659
Ah, well, you're lucky you got more hours. That's
00:43:20.659 --> 00:43:23.679
not done here. Damn. Good luck on your task,
00:43:23.739 --> 00:43:26.780
my friend. Thank you. Have a good rest of your
00:43:26.780 --> 00:43:29.420
day. You too. So that's all the time we have
00:43:29.420 --> 00:43:32.500
for today. Remember, stay healthy, stay safe,
00:43:32.519 --> 00:43:34.679
and stay motivated. And I'll be back for another
00:43:34.679 --> 00:43:36.480
brand new episode of Crazy Fitness Guy Health
00:43:36.480 --> 00:43:38.300
to Learn Podcast. That's Weekly Motivation with
00:43:38.300 --> 00:43:42.480
Crazy Fitness Guy. In the meantime, peace. Thanks
00:43:42.480 --> 00:43:44.659
for tuning in to another episode of the Crazy
00:43:44.659 --> 00:43:47.940
Fitness Guy Show. If you enjoyed this episode,
00:43:48.099 --> 00:43:50.860
this leave us a review so more people can find
00:43:50.860 --> 00:43:54.460
us. In the meantime, use the links in the show
00:43:54.460 --> 00:43:56.639
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